Digital Marketing Glossary

Digital Marketing Glossary

Glossary of Terms

  • 301 Redirect – Redirecting a visitor to another web page.
  • 302 Redirect – Redirecting a visitor to another page, used for temporary situations.
  • 404 Error – Error message that appears when a user tries to go to a webpage that does not exist.
  • Adsense – A platform created by Google which allows websites to earn money by publishing Google network ads on their website.
  • Automation – Using computer programs to perform repetitive tasks that would otherwise be performed by a human.
  • Banner Ad – A popular type of ad that can be placed on various web pages.
  • Bing – A web search engine operated by Microsoft.
  • Bing ads – gives pay-per-click advertising which enables you to earn money by the number of clicks on an ad.
  • Bot – An automated program.
  • Bounce Rate – The percentage of users who leave your site without interacting.
  • Code – The languages used to build a website.
  • Crawler – Automated software that scans sites.
  • Conversion Rate – the rate at which visitors complete a predetermined goal.
  • DNS – Domain Name System translates websites URLs.
  • Email Marketing – Using email with the goal of acquiring customers.
  • Ecommerce – Stands for Electronic Commerce, it is a classification for businesses that perform business online.
  • HTML – Stands for Hypertext Markup Language. HTML is a set of codes that can be used to tell a web browser how to display a page.
  • Java – Java is a programming language that creates applications that can run on a device. Javascript can only be used in web browsers.
  • Keyword Density – Keyword density refers to a percentage of the number of times a keyword appears on a page.
  • Lead – Is a potential customer in the sales funnel who communicates with the business and shows intent to purchase.
  • Query – The term given for what a user types and searches using search engines like Google, Bing, and Yahoo.
  • Redirect – The web browser takes a user from one page to another the user has no input. There are many types of redirects the most common one being the 301.
  • URL – stands for Uniform Resource Locator and is the address of a web page. The URL refers to what specific web page a web browser is viewing.
  • Visits – An old term in Google Analytics which has since been replaced by “sessions”.
  • XML – Stands for extensible markup language. XML allows for customizable tags for marking up information.