Web Design
Beautiful design that works, using leading Design Thinking, User Experience (UX) and User Interface (UI) design approaches.
Our user-centric design approach aims at developing a deeper understanding of the customer and their engagement with a brand. Building empathy by stepping into the customer's shoes to understand their personas, needs and wants, experiences, workflow, journeys, etc. In parallel, a key focus on understanding the goals of the business and assessing the value proposition 'sweet spot'.
Our design process is iterative and includes progressive elaboration at different levels of detail, from high-level concept through to detailed prototype and sign-off. Each step involves developing a core set of outputs that accurately describe elements of the website's design, including functional specifications, concept sketches, site maps, taxonomies, wire-frames, mock-ups, prototypes, usability tests, etc.
Client engagement and involvement is important for a successful design outcome, so we actively promote an open and collaborative working style with sign-off approvals at key milestones.