Digital Strategy
Challenged with exponential technology change, businesses are increasingly looking to evolve their business and digital capabilities to compete and thrive. Effective digital strategy provides clear direction for digital investment and optimisation. Digital strategy is not crafted in isolation but supports and informs business strategy.
Digital Strategy
Digital Strategy considers the enterprise holistically in assessing how digital technologies can create business and customer value. Key elements of the business are assessed together with external market trends and competitor inputs in developing strategic scenarios and options for evaluation. The analysis, for example, includes understanding the customer experience and associated key business and service model characteristics to identify potential strategic opportunities. The strategic options analysis also considers a broad range of emerging technologies to assess their potential. Digital strategy generally addresses a one to three year rolling timeframe with later periods defined at an aggregate level.
Digital Marketing Strategy
Digital Marketing involves the marketing of products or services using digital channels both online and offline. Digital Marketing Strategy aims at optimizing the digital marketing mix to best deliver marketing and business objectives. The strategy integrates a range of digital marketing channels including search engine optimization, search engine marketing, social media marketing, display advertising, online PR, mobile marketing, video marketing, email marketing, content marketing and affiliate marketing. In addition, the strategy includes supporting digital marketing techniques, for example, conversion rate optimization, online reputation management, etc.
Digital Information Strategy
Digital Information Strategy focuses on leveraging information as a strategic enterprise asset. Information strategies focus holistically on structured, semi and unstructured information and their interaction across an organization. The strategy assesses the business direction and strategic information needs, analyzing current information assets and capabilities, and developing plans to address strategic priorities and gaps. The strategy development process is guided by better practice frameworks such as Mike 2.0 that have been successfully used across a number of industries and geographies.
Digital Transformation Strategy
Digital Transformation Strategy aims at achieving fundamental change through the implementation of disruptive digital technologies. Transformational change entails a radical rethink of how a technology is exploited to find new business models and new revenue streams. The strategy development process includes understanding the current business direction, customer needs, business model and new technology opportunities. Transformation scenarios and options are assessed and prioritised and provide input to roadmap development and transformation portfolio execution.
✓ Improve Effectiveness
✓ Improve Competitiveness
✓ Improve Customer Service
✓ Improve Revenue
✓ Improve Business Value