Idea Generation & Development
Ideation is a critical element of the innovation process. However, ideas are the output of the process and not the beginning.
Effective ideation starts with understanding the business, empathizing with its customers and defining the problem statement.
Various ideation approaches are used to generate input from internal and external sources. Techniques range from ideation sessions with employees in workshops, pitch-days, innovation portals, etc. and engaging with partners (e.g. suppliers, incubators, universities) and consumers in workshop hackathons, crowd sourcing, social listening, etc.